Sender Name/Sender ID
Sender ID or sender name is the alphanumeric identifier that appears on the recipient's phone SMS inbox to indicate who the message is from. Your Sender ID can be the name of your organization, business or brand. This personalized name can be alphabets, numbers or a combination of both, with no more than 11 characters in total (spaces included). They must be unique, hence the need to avoid generic words such as info, sms, text, information, smsinfo etc. Alphanumeric sender IDs are not supported in some countries, while only numeric senders are supported in a few others. Hence regulations vary regarding each use case.
ADepending on the country, it can be customized or fixed. There are different types of Sender IDs:
Alphanumeric Sender ID: It can be a combination of letters and numbers, often used by businesses to display their brand name. This is allowed in many countries, but some have restrictions.
Example: "ABC Bank" or "OnlineShop".
Numeric Sender ID: Displays as a numeric value, like a phone number or shortcode.
Example: A number like "44745678".
Fixed Sender ID: In some countries, regulations require businesses to use pre-approved or assigned IDs, often to prevent fraud.
For country-specific rules for Sender IDs, see coverage